A significant part of my work has involved writing profiles that establish thought leadership and brand value. Three samples, of a student, an alumna, and a faculty member at Saybrook University, are below.
Keima Sheriff: Organizational Systems PhD student
“There are things I need to make happen in my education,” says Keima Sheriff.
Keima owns her own consulting firm, and it has a mission: to teach businesses how to thrive by making their employees a priority.
It can be done, she says: it’s all about balance.
“A lot of the time consultants go in and try to fix an organization while ignoring its human parts,” she says. “So consultants will go in and create all kinds of systems and tools to deal with absenteeism or reduced productivity without ever noticing that the business is, say, primarily female and the women are also parents or caregivers who are struggling to create balance. We try to find what balance looks like for the individual and the organization and create a workable relationship between employees’ personal and professional lives. I’m trying to grow businesses while growing individuals.”
It’s a balance Keima has to deal with in her own life as a mother who’s devoted to both her career and her son. She needed a PhD to grow her own business: how could she add graduate school to the mix while staying personally balanced?
