Research showed that the first key decision point for prospective students was the question of the University itself: more than the virtues of any given program or even the job prospect outcomes, likely potential students wanted to know if this was this an institution they wanted to be connected with.
This viewbook was designed to give prospective students a top-of-the-funnel, high-level overview of Saybrook University. The object was to generate excitement about connecting further with the community – making it clear that this is a place where amazing people are doing important work that aligns with your passion.