Press Releases That Work

journalist hat and typewriterAs a journalist, I’ve been constantly amazed at how bad most marketing professionals are at writing press releases.  It’s as though their work is designed to be deleted after a quick, bored, glance.

As a marketing professional, I’ve written press releases for everything from start-ups to universities to non-profits – and I’ve used my long experience in journalism to make sure I get it right.  Here are three recent press releases, each on a very different subject, that got noticed –  on TV,  on radio, and online.

(Note that I’ve included only the text here, not the full letterhead layout and boilerplate, etc.)

Press Release – Cyberhero League
Press Release – Association of Black Psychologists
Press Release – Combatting Terrorism Starts in School